The internet has become a helpful resource in locating support and spreading information about a specific cause. Causes takes this to another level by focusing on activism and giving everyone an equal opportunity to share their opinion and support a cause. The site invites users to build a profile for a cause they feel is important or to provide support for an existing cause. By operating online, the organizations can cut costs so more money goes to the cause. The internet also has new boundaries, so users from all over the world can show their support or create a cause they deem worthy of attention. Causes does not focus on organizations with big budgets, but instead lets everyone get a fair chance at spreading the word and supporting their cause.
Causes was founded in September of 2006, and launched in May of the following year. Founders Sean Parker and Joe Green wanted to take their Berkeley, California based website and make a difference for people all over the world. The result was Causes, a website that today has helped support and provide funding for many causes all over the world.
There are many places to gather information and donate to a cause. However many restrict the available causes to those that can afford advertising and marketing. This often eliminates very low budget causes or, at the very least, gives them an unfair disadvantage. Causes puts everyone on equal standing so they can show their concern for a specific cause and reach out to more potential supporters.
The Causes website features encouraging images with a scrolling banner that tells the visitor about causes that were successful on the site. Each menu and navigational link is easy to find so that new users have little trouble adapting to Cause. The focus remains on helping people help a cause, and the site layout stays true to that belief. User can also see the overall impact Causes has had through the number of member created causes, total funds raised for all causes and more.
A new visitor can become a member of Causes within seconds. The site uses a registration through Facebook only option, which may be a little disappointing for anyone that does not have a Facebook profile. The visitor can click the blue login button with the Facebook logo at the top right hand corner of the homepage. A pop up box will appear with the Facebook login page displayed to continue. Users can login through Facebook for all future visits, which takes very little time. At this point, there is no traditional registration method offered.
Users can sign up and log in to Causes through Facebook without paying a cent for the opportunity. The site does not offer a premium paid membership or request for monthly subscription fees. Anyone can check out the causes or create one of their own at no cost. Of course, how much money is spent depends on how much the user is willing to donate to the causes found on the website.
Anyone with a cause they feel passionate about can appreciate the capability of Causes. By welcoming any cause and focusing on an “equal opportunity activism” approach, Causes creates a positive environment for anyone to share information or support something they feel passionate about. A cause does not have to have a high budget or thousands of followers to be included on Causes.